From Cloud to Star

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You might be curious about Lavoce’s logo. Here is an abbreviated and partial explanation, from cloud to star. Let’s take a walk down logic lane.

Since every definition of Goths I have found is different based on the person explaining it, I have always found that the fast and easy definition of a Goth is usually someone who wears black. What is wrong with black?

If you have a dandruff problem, it shows. It displays poor grooming. It’s a seasonal color and is best for the winter. When it’s summertime, black attracts heat and the sun’s rays. However, no amount of parasols are going to keep that sun from giving you a tan, no matter how much you use skin whitener. Black has no gradations and only works well with certain skin tones, making some people look pallid and sickly (the negative attitude increases the languid and lethargic look). Black is slimming, which is fine for those who want to look slimmer, but can make an already skinny person look emaciated. Black is sometimes scary as it is representative of the night and makes mothers want to take their child and run away as fast as possible. Is it any wonder why Goths did not receive the respect they so wanted back in the 70s, 80s, and 90s?

The proposed solution is gray. Dandruff would not be as apparent, so the wearers of gray would seem better groomed. It’s appropriate for any season. It’s appropriate in the workplace (black is appropriate still, but not all black). It goes with every skin tone as it can be as dark or as light as you want it to be. It enhances the feeling of individuality because there are many shades of gray. It is an approachable color, and will make people more conversational.

The new Goth of the millennium is brighter, sharper, more approachable, more open-minded, healthier, and more of an individual. The new Goth knows how to make a good first impression and is a champion for others. The new Goth dispels myths on behalf of the old Goth.

The new Goth is in control of his destiny; he is not being controlled by the winds or the external environment.

The new Goth makes an activist choice; he does not follow the trend. Therefore, no one can say that he is going through a phase. If there is any trend he follows, it is a positive trend, the trend of being positive, not negative, not mopey, not depressed.

The new Goth does not have a cloud over his head. He is a star, illuminating light wherever he goes.

The new Goth is a winner, a champion, a hero, a star.

The new Goth wears gray.