Changing the Game Plan


Business is built through relationships. For me to know that I have people in my corner, I want you to know that I am in your corner. I have decided to start the company as a coupon store before transforming it into a retail store. I decided to do so for several reasons:

  1. It will show goodwill and to prove that I have good intentions and am trustworthy.
  2. I can make this site into a one-stop shop for anything you want and you will have the good feeling of supporting the fashion freedom cause.
  3. In this economy, it would be more beneficial to customers to save money at this time so that they can afford to spend money later.
  4. It’s a good idea to support small businesses because they will build the economy better than a big business (See
  5. It will help in building a customer, supplier, and sponsor base.
  6. It will help in building capital to sustain future growth (even if slowly).
  7. It will help me keep the momentum through small achievements.
  8. It will help in getting the business off the ground sooner.

The way this will work is that we will work together to decide on the following:

  • a discount Lavoce visitors will get and the code they should use to get that discount
  • a larger discount Lavoce members will get (members are those who have purchased anything from the Zazzle store)  and the code they should use to get that discount
  • what product can be provided as an exclusive item to Lavoce customers (something not widely advertised through the corporate giants)
  • the amount of money Lavoce will get from each purchase

If you have anything you want to promote, instead of adding a link in a comment, send me an email at or a Twitter message to LaVoceWAP2 so we can work out these details. We will then exchange literature and other promotional items. If it takes a while for me to respond, please know that I will get to it when I can.

Overcoming All Odds


I was speaking with a business owner the other day to seek advice on starting this company. His first reaction was to avoid setting up a bookstore/media store because it would have to go up against the Goliaths of the industry. He cited the closure of Borders stores all over the nation. Did such negativity deter me? No. Wasn’t it Simba from the Lion King who said, “I laugh in the face of danger. Ha ha ha ha!” See, the thing most people don’t understand about Lavoce is threefold:

  1. It’s Not the Books, People: Lavoce doesn’t sell books or media, it sells dreams of a better future and the systems to get us there. The definition of “Gothika” is a situation in which someone sees or feels things that others can’t. The “Goths” of our stores are not Goths who dress in black, but the Goths who choose to see what others can’t: the true being of each person. Books and media are just one of the tools to help us create a future of open-mindedness. The method of learning open-mindedness is through media (books etc.), events (speakers), and awareness (consultants out in the “real” world). Inventory is not willy nilly; media must have the ability to transform people’s thinking about a group of people. Our customer service representatives do not ask, “How may I help you?” They ask, “How may we help you open your mind?” People won’t buy because we have something the Goliaths of the industry don’t, though I could add more foreign media to the inventory since that area is sorely lacking elsewhere. Customers will buy because they support the greater vision.
  2. It’s Not the Civil Rights Either: Certainly a fashion revolution is quite different from the Civil Rights Movement. The latter movement had been alive centuries before there were protests in the 1960s. However, when people taste how good it is among those who do not judge a person’s worth based on appearance, they will realize that something was missing from their lives. They will realize it takes more than money to make us free. It requires a spiritual journey from every person to find and drop prejudices we never realized we had. Only then will there be peace.
  3. It’s Not a Non-Profit: Do you want help from a company struggling as much as you are and financially supported by organization you don’t trust? Do you want help from a company that is begging for money as much as you are? How about being helped by a company that teaches you to help yourself (gives you a job) and helps you to focus on fixing the cause (our beliefs about each other) and not the effects?
  4. Our Day Will Come: Ever heard of the tortoise and the hare? Lavoce will take the road of the tortoise. A lot of planning will go into this before it gets off the ground. Patience is a virtue. I may hire the first employee later than I said I would, but when this is ready, it will be the best place to work. Believe me, it takes time, patience, and determination. These are qualities I have and qualities that I expect employees to have. While you wait for a job here, cultivate yourself. If you can help in a different capacity, let me know via comments.